PEOPLE

15 DAB-Commandments

copyright: Dec 19th 1995 by Frank Fremerey

translated by: Arno Selhorst


1.

The technology developed for DAB is to be used to bring the INTERNET to mobile users

2.

DAB is Bandwidth for mobile users, not a linear medium

3.

If linearity evolves, only due to the customers wish in his client-machine

4.

The journalistic editorial staff has to preset the topics, music styles and hourly schedules.

5.

>>acoustic paging<< means to combine pieces of music with layout and oral presentation; The next time, the same song is played, the next layout and presentation is to be played.

6.

When a piece of programming is played, the listener can give his rating to develop his >>personal playlist<< in the interaction with the software. His >>personal playlist<< will then be modified accordingly.

7.

The button >>new<< plays a new song. >>New rotate<< plays a >>teasing<< of new songs.

8.

Every piece of data is only transmitted once. To cache the information and for the kick-start of the project the client-machines have one of the new several- gigabyte recordable media, holding about 18.000 minutes of programming, MPEG-encoded.

9.

The copyright-authorities get paid by really-listened-to minutes of a production. Charts are the monthly statistics of the >>personal playlists<<. While uploading the information for statistic purposes an update of the player software is transmitted downstream. Data security and anonymity is granted by the according media authorities.

10.

When the cache-media are full, the least-requested piece of programming is automatically deleted.

11.

Public and private programmers are distinguished by price-performance relations: A private programmer delivers news, reports and music once, including ads, public ones deliver a choice of 50 different news-, reports- & music-selections, some even without ads, both charge DM 25 monthly.

12.

Spoken programming is dialogue: >>acoustic, moderated news-group<<. The journalists make up the rules of the game. People, who do not meet the rules, will not be heard. Even journalists might be excluded by majority-vote of the listeners. The media-authority will have a clearing-office to avoid censorship.

13.

Every piece of programming will be deleted automatically after a certain period of time unless the customer demands the contrary by pushing the button >>keep<<. He might be charged the remaining copyright-fee then by the copyright-authority. His >>docking-station<< will automatically backup the data the user wants to keep. In fact: this is a realistic way of distributing digitizable content. Offline-distribution will minimize.

14.

The listeners contact each other in off-air-clubs outside the >>acoustic news-groups<<. Exchange-partys for >>personal playlists<< will be popular. The clubs will develop into social meeting points, independent of traditional social structures. They will be >>democratic seeds<< of higher or lower intellectual standards, independent of status and income.

15.

Radio- TV- newspaper- and magazine-programming will melt into oneanother. Jurisdiction has to adapt to that fact.


This will bring NRW into the lead of the development, >>US-IT-gurus<< will come to NRW to learn. The last FM-analog content provider will shut down in 2005.

Bonn, December 18th 1995, 20.00-20.45 hours


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